WHP Global Expands Joseph Abboud into Self-Care Market with Launch of Men’s Grooming Line, Fragrance Collection

The company signed license agreements with AP Deauville and 3B International to distribute a collection of men's grooming products and Joseph Abboud fragrances.

Author Image

By: Lianna Albrizio

Associate Editor

WHP Global, a leading New York-based firm that acquires global consumer brands and invests in high-growth distribution channels including digital commerce platforms and global expansion, will expand the Joseph Abboud brand into the self-care market with the launch of a men's grooming line and new fragrance collection, company officials announced today.   The company recently signed a long-term license agreement with health and beauty company A.P. Deauville to design, develop and distribut...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters